Key objective

The website needed to embody the essence of BWB’s name, business values, and deep industry experience. At all levels, the site had to inspire trust and broadcast the team’s expertise.

Relevant Brand Representation

The company’s clients are business representatives with a tight schedule, so the site had to be more than just beautiful. The customer needed to navigate quickly.

User-Centric Design

Y-tech designers had to unify elements from the different types of services that BWB provides. They needed to create a cohesive visual identity that simplified the brand’s message while maintaining its elegance and modernity.

Unified Aesthetic

Attention to Details

One of the main BWB’s values is attention to detail and they wanted to represent it through the website. They asked to add intricate animated features and other mesmerizing elements that captivate users and enhance the overall experience.

Solution

Any questions?

We began with interviews with management interviews to understand their brand, values, the essence of their services, and real business goals. This foundational understanding guided our design and development strategy

In-Depth Discovery Process

Our design team crafted a user-centric interface that was both intuitive and aesthetically pleasing. The design featured a modern, native aesthetic that unified BWB’s diverse business elements. Simplified graphics and a consistent color palette ensured that the website presented a harmonious and trustful visual identity

User-Centric and Unified Design

To enhance user engagement, we incorporated tiny, well-considered animations throughout the website. These subtle touches added a layer of sophistication and intrigue that kept the user’s attention longer. They also referenced values about striving for excellence and attention to detail

Subtle Animated Details

The website was developed using the latest technologies to ensure it was fast, responsive, and reliable. We paid special attention to ensuring that the animated elements were smoothly integrated and did not affect the loading speed of the site

High-Quality Development

The average bounce rate of less than 35%

This and the browsing depth score show high user engagement, no loading issues, or difficult navigation problems

Increased conversion by 28%

Increased conversion to new customers by 28% six months after launch. Improved recognition among the company’s target audience and shortened the decision-making cycle by increasing brand trust

CSS Design Awards

In 2022 the website won a CSSDesignAward. It has been honored with a renowned design award in the industry. This has also raised the prestige of BWB

After the realization of the project, BWB Hospitality Group and Y-tech plan to continue implementing joint projects as partners

Awards

Review

Y-Tech has designed a new website for our group of companies based on a thorough brief on the sense of our naming, business and values. You clearly understood our business requirements and created a user-centric design for our website as well as then did a brilliant work developing it with tiny animated details and other mesmerizing elements. This gives a sense of well-structured, experienced and trust-worthy business, which totally reflects the tone and manner of BWB, conveying the feeling of deep experience, strong connection within the team of BWB group of companies, yet simplifying the graphics & senses, making it look more unified, fitting each other, modern and chic. Furthermore, our website was awarded with Special Kudos at CSS Design Awards. Now Y-Tech is an official partner of the BWB Hospitality Group.

Serguei Aver
Chief Executive Officer
BWB Hospitality Group