How Y-Tech.io Built Rémy Cointreau's Conference Website
- 20% Fewer Manager Calls
Result: -20% calls to event managers
Solution
Y-Tech.io built UX-optimised website with agenda, documents, and thematic animations, in collaboration with American event agency Exclamation Group.
Task
Design and develop the annual Distributor Conference website for the 2023 Arizona event — covering full event branding and two separate websites for offline and online attendees.
Client
Rémy Cointreau, French luxury spirits group (Rémy Martin, LOUIS XIII, Cointreau), founded 1724. A joint project with Exclamation Group.
Context
Every year, the group organises a global Distributor Conference to align its international network. For the 2023 edition, set in Arizona, they needed a digital presence that could handle hundreds of attendees — both in-person and remote — without flooding the event planning team with repetitive questions.
Long-term Partnership since 2021
That ongoing relationship meant the team already understood the brand standards, the internal stakeholders, and the level of polish Rémy Cointreau expects.
About the Client
Running a luxury brand conference at this scale means managing a lot of moving parts. The brief was demanding:
The Challenge
Design all event branding from scratch
from the conference logo down to name badges — while staying true to Rémy Cointreau’s established visual identity.
Build two separate websites
one for on-site participants, one for remote attendees - each with its own user path and information architecture.
Serve two types of audiences simultaneously
Offline guests needed practical logistics. Online participants needed a different flow entirely. One-size-fits-all wasn’t an option.
Cut the workload on event planners
Before the new site, managers were fielding a constant stream of calls and emails answering the same questions. That had to change.
Reduce information overload
With a complex multi-day agenda, key documents, and reminders all needing a home, the risk of overwhelming users was real.
Y-Tech.io led the full design and development process, working alongside American event agency Exclamation Group and illustrator Vera Iva, who created the custom illustrations and defined the Arizona-inspired visual theme.
Our Solution
Brand integration first
The team developed multiple design variants that wove Rémy Cointreau’s classic brand codes into a fresh conference concept — desert tones, regional motifs, and a visual language that felt both premium and location-specific.
UX/UI built around user paths
Each website was structured around what its audience actually needed. Offline attendees got logistics, schedules, and venue details front and centre. Online participants got a streamlined flow adapted to their remote experience.
Information architecture that answers questions before they're asked
The agenda, key reminders, and downloadable documents were all surfaced clearly — reducing the need to contact the event team.
Subtle thematic animations
Added a layer of polish without distracting from the content. They reinforced the Arizona theme and gave the site a premium feel consistent with the Rémy Cointreau brand.
-20% calls to event managers
After
Centralised on dedicated conference websites
After
Separate tailored sites for offline and online participants
After
Full visual identity: logo, badges, web design
After
-20% reduction in calls to event managers. That’s the headline. By consolidating event information into two well-structured websites, attendees could find what they needed without picking up the phone.
Results
Before
High volume of repetitive calls
to event planners
to event planners
Before
Event info scattered across emails and documents
Before
Single generic communication
for all attendees
for all attendees
Before
No dedicated event branding
Tech & Team
UX/UI design
user path mapping, information architecture
Web design
luxury brand standards, Arizona-inspired visual identity
Frontend development
thematic animations, responsive layouts
Event branding
logo, badges, visual system
Webflow
Y-Tech's primary development platform
Exclamation Group
American event agency, strategic partner on the project
Vera Iva
Illustrator and visual theme designer
Ksenia Snegireva
Co-Founder & Project Manager
Questions & Answers
The exact timeline isn't public, but projects of this scope - full event branding plus two website builds - typically run 8 to 14 weeks from brief to launch.
Y-Tech.io handled UX/UI design, frontend development, event branding (logo to badges), and project management. Ksenia, Co-Founder of Y-Tech.io, led the project from Basel. Visual illustrations and the Arizona theme were created by designer Vera Iva, while Exclamation Group contributed event strategy expertise.
Yes. Y-Tech.io builds event and conference websites for brands that need both strong visual identity and practical UX - whether for in-person, hybrid, or fully remote events. Get in touch with the team to discuss your project.
Yes. Rémy Cointreau is one example of a long-term luxury brand partnership — Y-Tech.io has worked with them since 2021. The agency is experienced in applying premium brand standards to digital products, where the gap between a good design and a great one is visible immediately.
The reduction came from consolidating all event information — agenda, reminders, documents, logistics — into two well-structured, easy-to-navigate websites. When attendees can find answers themselves, they don’t call. That’s the core principle behind the UX architecture Y-Tech.io built for this project.
