100+
successfully completed projects
15+
years in design & development
We are building social Intelligence that understands Food & Beverage Market
AI-powered early warning system that catches contamination rumors, allergen flags, and flavor trends before they blow up—not just another monitoring tool.
Formulation feedback at scale
- Catch allergen concerns, ingredient interaction questions, and product combination feedback before they escalate.
- Example: "I noticed a grainy texture in your almond milk after opening—is this normal or a quality issue?" → 892 mentions across Reddit and Twitter in January. Worth a FAQ update or quality control review?
Early risk detection
- Spot early signals of "copycat" narratives, competitive positioning shifts, and brand perception changes when they're at 50 mentions—not 50,000 views.
- Act before it trends.
Context before escalation
- Understand the full conversation before responding. Is this a product quality concern or user storage error? Ingredient interaction or expected settling? Cross-contamination risk or packaging variance?
- Respond with intelligence, not just speed. Context matters in F&B—a mention of "bitter aftertaste" could signal oxidation, improper handling, or just personal preference.
We openly critique the existing solutions because they are:
Built for everyone means built for no one
Generic social listening platforms serve all industries — missing the nuances that matter in beauty. Retinol purging vs. irritation? "Glass skin" as positive feedback? Safe ingredient combinations? They can't tell the difference.
Complex & expensive — heavy lift, slow ROI
$50-200K annual contracts, 3-6 month implementation. Dedicated teams to manage Mountains of irrelevant alerts. Your team spends more time filtering noise than finding signals.
Data without decisions — you still do the work
10,000 mentions delivered. Which 10 matter? Tools give you "what's being said". You still need to figure out "what to do about it". Intelligence, not just data.
Why we're building this
I’ve watched F&B brands face the same challenge: social listening tools built for everyone, tuned for no one. When a brand needs to know "is this bitterness normal oxidation or a batch problem?" generic AI just flags volume. When quiet concerns about texture or aftertaste start bubbling up, tools catch the noise but miss what it actually means. We’re building what the industry needs—intelligence that genuinely understands food and beverage. And we can’t build it right without you.
Ksenia Snegireva, Co-Founder
Ksenia Snegireva, Co-Founder
This isn't theory.
This is real data showing the gap.
This is real data showing the gap.
We've analyzed 500K+ beauty-related social conversations to understand what existing tools miss.
Market validation
73% of ingredient questions require domain knowledge
Generic sentiment analysis misclassifies "purging" as negative
"Dupe" discussions need brand positioning context
K-beauty terminology gets lost in translation
How we work differently
Co-Create, Not Sell
We're not pitching a finished product. We're inviting you to build it with us. Your needs shape what gets built.
Transparent Investment
Minimal cost: $15-20K one-time
Clear timeline: 10 weeks
Exit option: Week 6 if not working
No hidden fees. No long-term lock-in.
Clear timeline: 10 weeks
Exit option: Week 6 if not working
No hidden fees. No long-term lock-in.
Expertise-Led
You're not beta testers. You're partners. We have AI/ML capabilities. You have beauty domain knowledge. Together, we build something neither could alone.
Ideal partners
- Need a solution yesterday (this takes 10 weeks to build)
- Want plug-and-play without input (we need your guidance)
- Are looking for free tools (there's a nominal investment)
This partnership isn't for brands that:
Science-driven or premium beauty brands
Where ingredient credibility and brand positioning matter
Active social presence
Your community talks about your products
Value domain expertise
You understand that beauty intelligence needs beauty knowledge
Decision-maker involvement
CMO, VP Marketing, or senior team can commit 1 hour/week
Open to collaboration
You want to shape tools, not just use them
Why partner,
not purchase?
What You Get
- A tool built around YOUR workflows. Not generic features you'll never use
- Direct influence on development. Your feedback shapes what gets built. Use it as it evolves
- Minimal investment: 1 hour/week + nominal pilot cost
- Partnership, not vendor relationship
- We succeed when you succeed
What you invest
- Domain expertise: What signals matter? What’s noise?
- Real workflows: How do decisions get made?
- Honest feedback: What works? What doesn't?
- Beauty-specific context: Ingredient science, formulation knowledge, brand positioning nuances
You're not beta testers.
You're co-creators of the product.
How it works
- Continue using the platform with special rates
- Ongoing influence on roadmap
- Early access to new features
- Priority support
Post-Week 10:
Ongoing Partnership
Weekly 1-hour sessions:
- Review prototypes
- Test features and provide feedback
- Shape priorities
- You guide, we build.
Weeks 3-10:
Co-Development
We analyze your brand's social landscape:
- Where conversations happen
- What topics dominate
- What you're currently missing
- Complimentary social intelligence audit
Weeks 1-2:
Discovery & Audit
About Y-Tech
We're building the next generation of social intelligence with a focus on domain-specific understanding.
Our thesis: Generic AI trained on everything understands nothing deeply. To provide real intelligence, you need domain expertise built in.
Beauty is our first vertical because:
- Conversations are nuanced (ingredient science, formulations, skin types)
- Community is vocal and engaged
- Existing tools miss critical context
- Brands need decisions, not just data
Our team brings AI/ML expertise and deep respect for what we don't know — which is why we're co-creating with brands who live this every day.
Questions
Q: Why only 1-2 partners?
A: We want to build this right. More partners = diluted focus. After this design phase, we'll open to broader market with a product shaped by brands who know beauty best.
Q: What if it's not working after 6 weeks?
A: Either party can exit. No hard feelings, no ongoing obligation. We only succeed if this creates real value for you.
Q: What if we want features you're not building?
A: That's exactly why we're co-creating. Your needs shape priorities. If it matters to you and is technically feasible, we'll explore it.
Q: Will our competitors get access?
A: We can discuss exclusive partnership options. During the co-create phase, you're the only one in your segment.
Q: What happens after?
A: We'll discuss ongoing partnership terms. You'll have been using it for over two months – you'll know if it's worth continuing.
Q: Do I need to change our current tools?
A: No. This can layer on top of existing monitoring, or replace it. Your choice based on what works.
Let's build something better
This is a limited window. We're selecting 1 - 2 partners to co-develop this solution before moving to broader market. If your brand values science, community, and intelligence over data noise, let's talk.
Questions? Email directly.
© 2025 Y-Tech. Co-create. Transparent. Expertise-led.