100+
successfully completed projects
15+
years in design & development
We are building social Intelligence that understands Beauty
AI-powered intelligence that translates social conversations into actionable decisions for your product, marketing, and customer service teams.
Context before escalation
- Understand the full conversation before responding. Is this a product issue or user error? Ingredient interaction or expected purging?
- Respond with intelligence, not just speed.
Early risk detection
Act before it trends. Monitor false narratives, positioning threats, and brand perception shifts when they're at 50 mentions, not 50,000 views.
Feedback at scale
- Keep track of ingredient concerns, product combination questions, and provide informed answers before they become issues.
- Example: "Can I use your BHA with retinol from another brand?" → 847 conversations last month. Should you respond?
We openly critique the existing solutions because they are:
Built for everyone means built for no one
Generic social listening platforms serve all industries — missing the nuances that matter in beauty. Retinol purging vs. irritation? "Glass skin" as positive feedback? Safe ingredient combinations? They can't tell the difference.
Complex & expensive — heavy lift, slow ROI
$50-200K annual contracts, 3-6 month implementation. Dedicated teams to manage Mountains of irrelevant alerts. Your team spends more time filtering noise than finding signals.
Data without decisions — you still do the work
10,000 mentions delivered. Which 10 matter? Tools give you "what's being said". You still need to figure out "what to do about it". Intelligence, not just data.
Why we're building this
"I've watched beauty brands struggle with the same problem: existing social listening tools built for every industry, understanding none deeply. When a brand asks “is this retinol purging or a problem?” generic AI can't answer. When sneaky conversations emerge, tools flag volume, but miss context. We're building what should exist — intelligence that actually understands beauty. And we can't do that without you.
We would like to help establish a standard that will change the way customer opinions are handled. High-quality processing of user feedback is an underrated marketing leverage that forms a company's image and long-term value".
Ksenia Snegireva, Co-Founder
Co-Founder
We would like to help establish a standard that will change the way customer opinions are handled. High-quality processing of user feedback is an underrated marketing leverage that forms a company's image and long-term value".
Ksenia Snegireva, Co-Founder
Co-Founder
This isn't theory.
This is real data showing the gap.
This is real data showing the gap.
We've analyzed 500K+ beauty-related social conversations to understand what existing tools miss.
Market validation
73% of ingredient questions require domain knowledge
Generic sentiment analysis misclassifies "purging" as negative
"Dupe" discussions need brand positioning context
K-beauty terminology gets lost in translation
How we work differently
Co-Create, Not Sell
We're not pitching a finished product. We're inviting you to build it with us. Your needs shape what gets built.
Transparent Investment
Minimal cost: $15-20K one-time Clear timeline: 10 weeks Exit option: Week 6 if not working No hidden fees. No long-term lock-in.
Expertise-Led
You're not beta testers. You're partners. We have AI/ML capabilities. You have beauty domain knowledge. Together, we build something neither could alone.
Ideal partners
- Need a solution yesterday (this takes 10 weeks to build)
- Want plug-and-play without input (we need your guidance)
- Are looking for free tools (there's a nominal investment)
- Want plug-and-play without input (we need your guidance)
- Are looking for free tools (there's a nominal investment)
This partnership isn't for brands that:
Science-driven or premium beauty brands
Where ingredient credibility and brand positioning matter
Active social presence
Your community talks about your products
Value domain expertise
You understand that beauty intelligence needs beauty knowledge
Decision-maker involvement
CMO, VP Marketing, or senior team can commit 1 hour/week
Open to collaboration
You want to shape tools, not just use them
Why partnership, not ownership?
What You Get
- A tool built around your workflows.
- Your feedback shapes the final product. Use it as it evolves.
- Minimal investment: 1 hour/week + nominal pilot cost
- Partnership, not vendor relationship
- We succeed when you succeed
What you invest
- Domain expertise: Which signals matter? What’s the noise?
- Real workflows: How do decisions get made?
- Honest feedback: What works? What doesn't?
- Beauty-specific context: Ingredient science, formulation knowledge, brand positioning guidelines.
You're not beta testers.
You're co-creators of the product.
You're co-creators of the product.
How it works
About Y-Tech
We're building the next generation of social intelligence with a focus on domain-specific understanding.
Our thesis: Generic AI trained on everything understands nothing deeply. To provide real intelligence, you need domain expertise built in.
Beauty is our first vertical because:
- Conversations are nuanced (ingredient science, formulations, skin types)
- Community is vocal and engaged
- Existing tools miss critical context
- Brands need decisions, not just data
Our team brings AI/ML expertise and deep respect for what we don't know — which is why we're co-creating with brands who live this every day.
Questions:
Q: Why only 1-2 partners?
A: We want to build this right. More partners = diluted focus. After this design phase, we'll open to broader market with a product shaped by brands who know beauty best.
Q: What if it's not working after 6 weeks?
A: Either party can exit. No hard feelings, no ongoing obligation. We only succeed if this creates real value for you.
Q: What if we want features you're not building?
A: That's exactly why we're co-creating. Your needs shape priorities. If it matters to you and is technically feasible, we'll explore it.
Q: Will our competitors get access?
A: We can discuss exclusive partnership options. During the co-create phase, you're the only one in your segment.
Q: What happens after?
A: We'll discuss ongoing partnership terms. You'll have been using it for over two months – you'll know if it's worth continuing.
Q: Do I need to change our current tools?
A: No. This can layer on top of existing monitoring, or replace it. Your choice based on what works.
Let's build something better…than what the market provides
This is a limited window. We're now selecting 1-2 partners to co-develop this solution before moving to broader market. If your brand values science, community, and intelligence over data noise, we are open to discussion and cooperation.
We’ll share more about the project, discuss your business needs and decide what we can build together
Request a 20‑minute consultation call
Questions? Email directly.
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