A no-fuss Social Listening Platform for customer-centric Apparel Brands.
We’re developing an AI-powered service built specifically for Fashion industry — where trends move in hours, context is everything, and "noise" can become the PR crisis overnight. Partner with us to co-create the product around your workflows.
100+
successfully completed projects
15+
years in design & development
We are building social intelligence that understands Fashion
AI-powered intelligence that translates fast-moving social conversations into actionable decisions for your brand, marketing, e-commerce, and customer care teams.
Feedback at scale
- Track sizing and fit complaints, fabric quality issues, shipping and return friction, and style feedback across TikTok, Instagram, X, Reddit, and reviews.
- Example: "Does this run small?" + "Quality dropped compared to last season" → recurring conversation clusters you can quantify and route to the right team.
Early risk detection
- Act before it trends. Detect spikes in negative narratives around labor practices, cultural sensitivity, drops and collaborations, sustainability claims, and influencer backlash when it's still small — not after it hits mainstream reach.
Context before escalation
- Understand what's really happening before you respond: Is it a genuine issue, a misinterpretation, a meme wave, or coordinated outrage?
- Separate signal from sarcasm, slang, and trend-audio context — especially on TikTok.
We openly critique the existing solutions because they are:
Built for everyone means built for no one
Generic tools miss fashion-specific nuance: trend cycles, Gen Z sarcasm, outfit haul context, "dupe" dynamics, and brand association risks. They can count mentions, but they don’t understand what matters.
Complex & expensive — heavy lift, slow ROI
Annual contracts that push teams into months of setup and endless alert tuning. Fashion teams end up filtering noise instead of acting on insights.
Data without decisions — you still do the work
10,000 mentions delivered. Which 10 matter for stock planning, campaign safety, product feedback, or reputation protection? You get "what's being said," but not "what to do next."
Why we're building this
I’ve watched F&B brands face the same challenge: social listening tools built for everyone, tuned for no one. When a brand needs to know "is this bitterness normal oxidation or a batch problem?" generic AI just flags volume. When quiet concerns about texture or aftertaste start bubbling up, tools catch the noise but miss what it actually means. We’re building what the industry needs—intelligence that genuinely understands food and beverage. And we can’t build it right without you.
Ksenia Snegireva, Co-Founder
Ksenia Snegireva, Co-Founder
This isn't theory.
This is real data showing the gap.
This is real data showing the gap.
We’ve analyzed large volumes of fashion conversations to understand what existing tools consistently miss.
Market validation
Trend signals often appear first in creator communities
"Dupe" discussions require brand positioning context, not basic sentiment
Cultural sensitivity and collaboration drops can trigger fast-moving backlash waves
Sustainability claims ("greenwashing") create high-risk narratives
How we work differently
Co-Create, Not Sell
We're not pitching a finished product. We're inviting you to build it with us. Your needs shape what gets built.
Transparent Investment
Minimal cost: $15-20K one-time
Clear timeline: 10 weeks
Exit option: Week 6 if not working
No hidden fees. No long-term lock-in.
Clear timeline: 10 weeks
Exit option: Week 6 if not working
No hidden fees. No long-term lock-in.
Expertise-Led
You bring fashion context. We bring AI/ML and product delivery. Together, we build something that generic platforms won't.
Ideal partners
- Need a solution yesterday (this takes 10 weeks to build)
- Want plug-and-play without input (we need your guidance)
- Are looking for free tools (there's a nominal investment)
This partnership isn't for brands that:
A trust-based promise to protect
Your brand is built on perceived quality, safety, and ingredient integrity.
Active social presence
Your community already discusses your products.
Value domain expertise
You know F&B intelligence needs F&B knowledge.
Decision-maker involvement
A CMO, VP Marketing, or senior leader can commit about 1 h./week.
Open to collaboration
You want to help shape the tools, not just use them.
Why partner,
not purchase?
What You Get
- A tool shaped around your real fashion workflows
- Early access and ongoing influence on the roadmap
- Preferential rates for continued use
- Priority support during and after build
What you invest
- Domain expertise: what signals matter in your category and markets
- Real workflows: how decisions are made across brand, product, and e-commerce
- Honest feedback: what's valuable and what's noise
- Fashion-specific context: trend cycles, creator culture, brand safety rules, collaboration risks
You're not beta testers.
You're co-creators of the product.
How it works
- Continue using the platform with special rates
- Early access to new capabilities
- Ongoing influence and priority support
Post-Week 15:
Ongoing Partnership
Weekly 1-hour sessions:
- Review prototypes
- Test features with your real data
- Shape prioritization and decision flows
- Iterate fast
Weeks 3-15:
Co-Development
We map your brand's social landscape:
- Where conversations happen
- What topics dominate (fit, quality, pricing, drops, collabs, sustainability)
- What you're currently missing
- Complimentary social intelligence audit
Weeks 1-2:
Discovery & Audit
About Y-Tech
We're building the next generation of social intelligence with a focus on domain-specific understanding.
Our thesis: generic AI trained on everything understands nothing deeply.
Why Fashion & Apparel is a priority vertical
- Conversations are fast-moving and format-driven (hauls, styling, creator content)
- Brand association and cultural context can shift overnight
- Generic tools struggle with slang, sarcasm, and trend-audio context
- Teams need decisions, not just mention volume
Questions
Q: Why only 1-2 partners?
A: We want deep focus and fast iteration. More partners dilutes clarity. After the co-create phase, we open the product to a broader market.
Q: What if it's not working after 6 weeks?
A: Either side can exit at week 6. No long-term obligation.
Q: Will competitors get access?
A: We can discuss exclusivity options during the co-create phase within your segment.
Q: How do you handle brand safety and false positives?
A: We tune detection around your risk categories and escalation rules. The goal is fewer alerts with clearer decision context.
Q: What channels do you cover?
A: Typically TikTok, Instagram, X, Reddit, YouTube, and review surfaces, depending on data availability and your markets.
Q: Will this replace our current tools?
A: It can layer on top of existing monitoring or replace parts of it. We'll align to what's practical for your team.
Let's build something better than what the market provides
This is a limited window. We’re selecting 1−2 Fashion & Apparel partners to co-develop a domain-specific social intelligence solution before moving to a broader launch.
Questions? Email directly.
© 2025 Y-Tech. Co-create. Transparent. Expertise-led.