AI Summit Barcelona wasn’t your typical polished tech event. It was vibrant, a bit chaotic, and beautifully unpolished — the kind of place where real conversations happen. Honestly, it took me a little time to process it all.
I don’t want to focus only on professional outcomes, because events like this give much more than that. They provoke critical thinking about things far beyond the main topic.
What struck me most was the honesty of the AI community there. No shiny slogans about “AI changing everything.” Instead, genuine discussions about what’s actually working — and what isn’t — with clear recognition that, in most cases, it’s not working… yet. And that’s perfectly fine.
Every technology goes through that hype phase. It’s normal — even necessary — for exploration. Like an octopus reaching out in every direction: Does it work here? Or here? Why not there? Eventually, things balance out. AI is in that exploratory phase now — testing, experimenting, asking “What if?” and “Why not?” Tentacles everywhere. Love it.
At Y-Tech.io, this resonates deeply. No technology, however advanced, can replace human context and thoughtful design. People can’t be replaced. Design — in its broadest sense — is everything. It’s how we connect technology, ideas, and each other. Technology becomes meaningful only when it serves people.
We’ve seen incredible tools fail because the user experience wasn’t right. And modest tools succeed because someone cared about the flow, the logic, the feeling.
That’s why we’re now offering free workshops to help teams understand where AI and automation truly make sense — and where optimization can bring real impact. We’ll help you map processes, find gaps, and rethink how technology serves people — not the other way around.
Because great tech isn’t about algorithms. It’s about experience.
→ Book a free Y-Tech.io workshop
Let’s make your technology truly human.
I don’t want to focus only on professional outcomes, because events like this give much more than that. They provoke critical thinking about things far beyond the main topic.
What struck me most was the honesty of the AI community there. No shiny slogans about “AI changing everything.” Instead, genuine discussions about what’s actually working — and what isn’t — with clear recognition that, in most cases, it’s not working… yet. And that’s perfectly fine.
Every technology goes through that hype phase. It’s normal — even necessary — for exploration. Like an octopus reaching out in every direction: Does it work here? Or here? Why not there? Eventually, things balance out. AI is in that exploratory phase now — testing, experimenting, asking “What if?” and “Why not?” Tentacles everywhere. Love it.
At Y-Tech.io, this resonates deeply. No technology, however advanced, can replace human context and thoughtful design. People can’t be replaced. Design — in its broadest sense — is everything. It’s how we connect technology, ideas, and each other. Technology becomes meaningful only when it serves people.
We’ve seen incredible tools fail because the user experience wasn’t right. And modest tools succeed because someone cared about the flow, the logic, the feeling.
That’s why we’re now offering free workshops to help teams understand where AI and automation truly make sense — and where optimization can bring real impact. We’ll help you map processes, find gaps, and rethink how technology serves people — not the other way around.
Because great tech isn’t about algorithms. It’s about experience.
→ Book a free Y-Tech.io workshop
Let’s make your technology truly human.